story & philosophy

SHOW-OFF is first of all a style.
A sophisticated and natural universe.

A shop for women and men, dedicated to the most demanding customers.
1980 marks the beginning of an adventure.

We are born as an Italian boutique at 61 rue du Rhône, opposite to the « Jardin Anglais » and Geneva Lake Léman.

Only five minutes walking distance from the old town. Where the city best express the mixture between luxury and authenticity.

Our store is a meeting point of faithful clients
who meet-up for shopping or for a cup of coffee in our little private bar.

After working with brands such as Aspesi, Prada, Dolce e Gabbana, Paul Smith, and Dries Van Noten, today we represent around 20 collections of new emerging brands, from ready-to-wear to accessories, shoes and scarves.

Appeals to those who love fashion, art and
refined craftsmanship.

We seek new talents and introduce their philosophy to our public.

To us, every season is a new adventure.

A new way to reinvent our style suggestions.

Sophistication and simplicity. Elegance and taste. Beautiful materials and perfect cuts.

Rare and refined colors. Modernity and joy of life. Simple, elegant and trendy collections in an unique and sophisticated space. We create a style and a way of living.